REGISTER YOUR MARK TODAY AND BENEFIT FROM 10 YEARS OF TRADEMARK PROTECTION

Did you know that if you are not protected by brand and product registration, someone else can use your brand or your products and make money for themselves? Don't hesitate to invest in your future and protect your business.

Many businesses underestimate the importance of having their trade mark protected and do not realise that if they are not registered, someone else could steal their ideas and make money for themselves. Trade marks, as well as being transferable property rights which can add value to a balance sheet, also enable their owners to prevent competitors from using the same or similar trade marks.

Armadillo's in-house trade mark professionals can help you with every step of the process. Our team is able to assist you with the application in the UK, Europe and Worldwide.

A European trade mark is a cost effective way of securing protection in all 28 European Union countries with a single application.

The Madrid Protocol is a system designed to simplify trade marks protection internationally. Providing trade mark owner resides in a member country, they can protect their trade mark in several member countries at once by filing an application directly with their own national or regional trade mark office. Registrations through this system costs significantly less than individual national registrations and currently there are 85 jurisdictional members of the protocol.

Preparing a trade mark application can be a complicated process. No experience in this field can lead to costly mistakes. Armadillo has 40 years experience in worldwide trade mark registrations and their team of in-house professionals can provide valuable legal advice and assistance in drafting and filing applications. In order to protect your mark, first you need to register it. Prior to registration it is recommended that you do a search.

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If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

UK Registration Fees

Applications - Filing

To include preparing specification of goods/services; filing; checking and forwarding the filing details

Service Name Armadillo Fee £ Government Fee £
Words and/or Logos 159 170
Extra Class(up to 3 classes) 59 50
Additional class 29 50

REGISTER YOUR MARK TODAY AND BENEFIT FROM 10 YEARS OF PROTECTION

UK trade mark registration provides exclusive rights to use of the mark in the UK in respect of the products it is registered for. Registering a trade mark in the UK will help prevent others from not only using the same trade mark but also from using any confusingly similar marks. Only a trade mark registration will provide this legal right.

File a UK application from £159!

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If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

EU (Community Trademarks) Registration Fees

Applications - Filing

To include preparing specification of goods/services; filing; checking and forwarding the filing details

Service Name Armadillo Fee £ Government Fee £
One class 279 850
Fee for the second class 95 50
Fee for each class exceeding two 95 150

Many businesses underestimate the importance of having their trade mark protected worldwide. If the mark is only registered in the UK, someone else in Europe could still legally use it, taking a huge chunk of the business profits away.

DON'T HESITATE TO INVEST IN YOUR FUTURE!

A community trade mark is a cost effective way of securing protection in all 28 European Union countries with a SINGLE APPLICATION.

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If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

International Registration Fees

International Applications

National filings:

  • Price depends on country of application.

International Registrations (Madrid Protocol):

Service Name Armadillo Fee £ Government Fee £
Words and/or Logos 279 *
Extra Class(up to 3 classes) 95 *

* Price depends on country of application

Note: Disbursements for overseas national filings depend on official fees and charges of local attorneys, and vary from country to country. Please ask for an estimate.

To ensure that no one else makes money from your hard work or creative ideas, it is important to register your mark in as many countries as possible. If you don't, someone else can legally use your mark in a country that it is not registered in.

DON'T WAIT TO BE BEATEN TO THE POST BY YOUR COMPETITOR!

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THE MADRID PROTOCOL

The Madrid Protocol is a system designed to simplify the protection of trade marks internationally. Providing the trade mark owner resides in a member country, they can protect their trade mark in several member countries at once by filing an application directly with their own national or regional trade mark office.

Registrations through this system cost significantly less than individual national registrations and currently there are 117 jurisdictional members of the Protocol.

117 countries covered by the Madrid Protocol:

ADVANTAGES to Madrid Protocol in comparison to filing an application in each country nationally:

  • The owner of an international registration is granted the same protection as the owner of a national mark
  • Cost effective
  • Possible to cover all 117 members with a single application
  • Uniform protection of goods and services in all designated countries
  • One renewal with one office (WIPO/International Bureau)
  • Central assignment recordation/address change
  • Set examination period: 18 months

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

UK Registration Fees

Applications - Filing *

To include preparing specification of goods/services; filing; checking and forwarding the filing details

Service Name Armadillo Fee £ Government Fee £
Words and/or Logos 159 170
Extra Class(up to 3 classes) 59 50
Additional class 29 50

EU (Community Trademarks) Registration Fees

Applications - Filing *

To include preparing specification of goods/services; filing; checking and forwarding the filing details

Service Name Armadillo Fee £ Government Fee £
One class 279 850
Fee for the second class 95 50
Fee for each class exceeding two 95 150

International Registration Fees

International Applications

National filings - Pricing depends on country of application.

International Registrations (Madrid Protocol):

Service Name Armadillo Fee £ Government Fee £
Words and/or Logos 279 *
Extra Class(up to 3 classes) 95 *

Note: Disbursements for overseas national filings depend on official fees and charges of local attorneys, and vary from country to country. Please ask for an estimate.

*Fees are indicative only and exclude VAT where applicable.

Please enquire within for a quote.

REGISTER YOUR MARK TODAY AND BENEFIT FROM 10 YEARS OF PROTECTION

Enquire Here!

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

Armadillo's trade mark professionals will help:

Save Money

  • Armadillo helps you to propose a 'strong' trademark candidate for registration that will not be rejected and will not incur additional costs.

Save Time

  • Armadillo ensures that no time is wasted and you can concentrate on your business

Avoid lengthy legal battles

  • Working with Armadillo, you don't have to worry about legal problems
  • The right to use of the trade mark will not be jeopardised
  • Trade mark applications will be filed correctly

Benefits

  • Have your brand officially listed as a registered trade mark
  • Helps to build recognition for your company and brand in the market place (Potentially, your trade mark could become very valuable)
  • The ability to take to court, people infringing your trade mark
  • Long term registration of your brand giving official recognition
  • The right to use the ® symbol with your trade mark, showing its registration and protection
  • Peace of mind that your trade mark has been registered and is legally protected
  • It will appear in search results as a registered trade mark in countries that the mark is registered in, deterring others from using your brand
  • Deter infringing activities from competitors

Advantages of registering a trade mark:

  • Registration acts as proof of ownership and entitlement to the trade mark
  • Unlike patents and designs, trade marks remain registered as long as the renewal fees are paid every 10 years
  • Registration can be obtained up to 5 years before the brand is to be used as long as there is genuine "intention to use" the trade mark
  • Registered brands can add value, be transferred, or the rights to use the mark can be licensed for financial gain
  • Registration grants a statutory monopoly on the mark
  • Registration gives "security of mind" to the owners of the registered mark

What is a trade mark?

A trade mark is a word, logo, slogan, colour, shape or numeral (or combination of these) with which a consumer identifies a particular product or service. The trade mark allows the consumer to distinguish the products or services of a particular business from its competitors.

When should I register a trade mark?

Applications for trade marks should be filed at conception stage of a product or service, allowing time for them to be registered before a product launch. Changing a mark after use has commenced can be a very expensive exercise in commercial terms and can result in the loss of valuable goodwill established in the original name. It is estimated that in the region of 30% of research and development conducted in Europe is wasted on products, which already exist. Early filing of a brand deters competitors from adopting the same or a closely similar mark.

How do I register a trademark?

The first thing to do is carry out a trade mark search. Having completed a trade mark search, the next step is the trade mark application. This is then prepared and filed by Armadillo's team of in-house trade mark professionals.

Armadillo will need the following details:

  • The trademark
  • The name and address of the applicant
  • Details of the product or service with which the trademark wishes to be associated

Who can register?

Any individual or corporate body with a trade mark may register.

How long will it take?

In general it takes 9 months to 2 years to register a trade mark (depending on the country).

Will my trade mark be protected forever?

Each mark remains registered for 10 yearly periods, subject to the renewal fees being paid.

Can I change my logo or trade mark after registration?

No. In order to do so, you will need to carry out a new trade mark registration.

Is it possible to lose a registered trade mark?

A third party can apply to revoke or invalidate a registered trade mark. Within the UK and the EU, failure to use the mark continuously for 5 years can result in a trade mark being revoked. A trade mark can also be lost if the use of the mark is considered to be misleading to the public. If a third party can prove that the mark should have been refused, they may apply for it to be invalidated.

What is the difference between the symbols 'TM' and '®'? When can they be used?

'TM' means that the mark is being used as a trade mark, whether registered or not. '®' Represents only registered trade marks and it is an offence to use one with an unregistered trade mark.

Does an unregistered trade mark give any protection?

An unregistered trade mark relies on common law rights to prevent the use of the mark by a third party. This is referred to as an action for passing off. In order to do so and succeed, several factors need to be proved. One must prove that they have goodwill and a reputation. It also needs to be proven that your opponent has made a misrepresentation and that as a consequence you have suffered damage.

These factors are known to be not only expensive, but problematic to prove. Passing off actions are generally much more costly than settling trade mark infringements. Therefore, if you do not have a reputation - as many medium sized companies do not - you cannot succeed in the action of passing off. Without reputation, it is virtually impossible to have protection.

I have registered my company/business name as a domain name. Do I need to register it as a trade mark as well?

Yes. Carrying out a domain name registration to get your business/company name on the World Wide Web is not enough to stop someone else from registering it as a trade mark. In fact if they do so they could prevent you from registering it as a domain name in the first place or take action to get you to hand over control.

I have registered my name as a company name. Do I need to register it as a trade mark as well?

Yes. Completing a company formation to register a new limited company is enough to stop other people registering a business under the same name, but not enough to stop others registering your business name, logo or slogan as a trade mark. So it is important to protect your interests by completing a trade mark registration as soon as possible.

Can I register an identical mark under different classes?

Identical marks can co-exist if the goods are different e.g. LOTUS is registered by separate entities for goods such as cars, shoes and computer software. If LOTUS LONDON was applied for however, this would still be considered as similar to LOTUS. An objection raised may only affect 1 class but not necessarily others. It really depends on the actual goods and services specified within those classes.

What is trade mark infringement?

If an identical or similar trade mark is used for identical or similar goods and services to a registered trade mark - you may be infringing the registered mark if your use creates a likelihood of confusion on the part of the public. This includes the case where because of the similarities between the marks the public are led to the mistaken belief that the trade marks, although different, identify the goods or services of one and the same trader.

Where the registered mark has a significant reputation, infringement may also arise from the use of the same or a similar mark which, although not causing confusion, damages or takes unfair advantage of the reputation of the registered mark. This can occasionally arise from the use of the same or similar mark for goods or services which are dissimilar to those covered by the registration of the registered mark.

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

Why do a search?

Conducting a trade mark search is an essential part of the registration process. The search will check if the proposed mark already exists or if a similar mark is registered in the same or similar classes that protection is required in. If a search is not conducted prior to the registration of the mark, filing fees could be lost if the same or similar trade mark already exists/is registered.

The search also identifies the likelihood of the proposed mark being registered based on the earlier opposition from examiners and recent case law.

It is strongly advised that before filing to register a trade mark, a search is carried out.

In order to carry out a search Armadillo will require a description of the goods or services, together with the use within the industry. This will enable Armadillo's in-house professionals to advise on the classes that protection is needed in.

What can I search for prior to my trademark application

Word, Word and Logo combined or Logo only.

How long will it take to carry out a search?

It usually takes 3-5 working days, but Armadillo provides express services.

If I do a search, can I guarantee that my mark will be registered?

The trade mark process consists of so many factors that it would be impossible to make an absolute guarantee. The views of an examiner or third party opposition cannot be predicted. However, the search greatly assists the making of an informed decision, showing up any major problems.

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If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

Your brand is one of the most valuable assets that your company owns. Don't let others steal it, let Armadillo protect it.

Currently there are few, if any, industries immune from attack if their brand is not properly protected. From the luxurious to the ordinary there is now a global network of illegitimate traders willing to copy or alter genuine products for their own profits' sake. Given the ease with which these illegitimate products can be bought and sold, it is important that brand owners take preventative action and PROTECT their brand.

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The unauthorised usage or disfigurement of a company's most prominent symbols is easy to do, yet it can lead to considerable brand dilution or harm.

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

Once a trade mark has been registered successfully, it is very important that it is looked after. Registars will accept conflicting trade marks unless the proprietor of the earlier rights objects.

Armadillo can monitor identical and similar marks through different databases and the trade mark journal. An identical search is performed at the commencement of the service and quarterly updates are provided.

Once you have registered your trade mark:

  • Make sure that any new trade marks registered by other organisations, do not infringe your existing registration
  • There are no guarantees that a conflicting trade mark will not also be entered on the trade mark registers

There is little point in registering a trade mark if one does not then invest in the care of it. Therefore it is essential that trade mark owners subscribe to a monitoring and name watch service.

Note:

  • It is the owners responsibility to ensure that a third party has not adopted a conflicting trade mark
  • A trade mark monitoring service will alert Armadillo to prospective trade marks that may conflict with the owners rights
  • Armadillo can then advise of appropriate action to take in order to prevent both use and registration
Enquire Here!

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

Countries Covered Armadillo Fee £
Worldwide - Logo or word 1 class 349
European Union 1-3 classes 229
Madrid Agreement and Protocol Countries 279
Any individual country/register 109
Any additional country/register 69

Note:

  1. The prices stated above are indicative only.
  2. The International register is included if one of the countries watched is a member of the Madrid Agreement or the Madrid Protocol.
  3. For our monitoring service in any country of the European Union, we include both published and unpublished Community Trade marks.
  4. Fees are subject to change
  5. This is not an exhaustive list of prices. Please enquire within.
  6. All fees exclude VAT

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

Armadillo will examine every element of your brand identity – from signage, packaging, vehicles and POS to advertising, collateral and web in order to see how they support or conflict with predetermined positioning strategies.

A brand audit provides an analysis of a company's brand, management and marketing effectiveness. It assesses a brand's strengths, weaknesses, opportunities, and threats. It also identifies growth opportunities including those achieved by brand repositioning and extension.

The audit should result in recommendations to improve brand equity and positioning.

A brand is your company's most powerful asset!

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Armadillo'S BRAND AUDIT SERVICES INCLUDE:

Brand Development and Communications review

  • Advertising and promotion materials
  • Brand marketing elements: pricing, packaging, merchandising, distribution, direct marketing, sponsorships, etc
  • Press kit
  • Press releases
  • Sales collateral materials
  • Internal communications
  • Business cards, letterheads, etc.
  • Website

Marketing review

  • Advice on the correct use of trade marks as marketing tools in advertising and promotion
  • Brand positioning research
  • Brand extension research
  • Brand asset studies
  • Brand equity measurement system (awareness, preference, usage, value, accessibility, relevance, differentiation, vitality, emotional connection, loyalty, associations, personality)
  • Product/service concept testing
  • Logo recall & recognition testing

Strategy review

  • Brand plans
  • Marketing plans
  • Media plans
  • Brand positioning statements
  • Business plans
  • Creative briefs

Register a mark today and benefit from 10 YEARS OF Trademark PROTECTION

Enquire Here!

If you have an enquiry please contact our specialists for FREE advice and consultation on +44(0)1462 427 300 or email us brand@armadillocorporate.com

To get a quote for the desired service, please select the type from the list below.

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